AO Presidental Address by Dr. Jay P. Malmquist
As I reflect on the responsibilities of the presidency… I cannot help but remember the first AO meeting in a small club in New York City. It was limited, it was elitist and it was only for a selected group of specialists.
Today, we have come a very long way with both the Academy and implant dentistry in general. We are focused… we are inclusive… and we are promoting the best care for all in a structured and cohesive organization.
My thoughts as I begin this year will be to follow in the footsteps of some our past great leaders. However, we are at a crossroads with many of the issues that all associations face in general. Membership, relevancy, activities and meetings… all are in focus like never before.
Social media and the advent of the digital world seem to be altering the very fabric of our existence. We have recently heard from our membership as to mission relevancy and whether we continue to meet their expectations. It is my hope that we can define some of these issues further.
So the major questions are:
• How do we increase membership and membership activities?
• How do we become more relevant?
• How do we increase volunteer participation?
• How do we maintain membership renewals?
• Does social media provide the right impressions and engagements?
• Does it provide the right platform for communication?
Time constraints today does not allow for an in-depth review of our upcoming agenda, but I will give you a short glimpse of what the next year holds.
In 2014, we developed a strategic plan and it is now time to update this document and align with the future trends. We will do this in conjunction with one of our upcoming Board meetings this year… setting out a strategy that will provide a fabric for the next five years.
The Board will look to increase benefits for the membership through the possible addition of a second journal giving the membership a better evidenced-based approach to their practices in implant care.
We will continue to look at the concept of globalization and its impact on the Academy, however we will do this in a context of cost assessment and benefit for our core membership. Perhaps our mission must change to focus more on the issues within North America.
We will continue working with universities to help promote our message and mission through strategic alliances and education…as reaching the younger minds is the very future for the organization.
While our Annual Meeting is the hallmark event for the association… perhaps it is time to coordinate regional meetings to allow for less travel and more convenience for the attendee. This would keep in mind the position of the Annual Meeting and perhaps align a meeting at the opposite corridor of the country.
As a board… this year we will also re-evaluate our Annual Meeting by:
• Understanding better where our strengths and where our weaknesses are relative to activities and attendance,
• Looking at the metrics of the meeting,
• Determining what we need more of… and what seems to be post-dated.
It is my goal – and hopefully my Board’s goal – to protect the Academy of Osseointegration’s brand moving forward. We are the premiere organization in implant care and I will do everything I can to assure we maintain our status and presence on the world stage of treatment.
I feel strongly that we should be the united voice that speaks for implant care throughout North America as we enter into the controversial areas of specialty recognition, certification and training for every doctor who aspires to use implant care to further the patient’s health.
I thank everyone for being here today and I invite all of you to the Pacific Northwest for our 2020 Annual Meeting, March 18 – 21. Dr. Craig Misch is my Program Chair and he has assembled a stunning group of experts. My sincere thanks to Craig for taking on such a large task.
I look forward to a great next year and it is an honor to serve you.